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Development and implementation of analysis and tools to support the definition of global Pricing strategies and their operational implementations
Analysis of healthcare systems and pricing procedures:
Proposal of pricing and reimbursement scenarios
Setting up & conduct of qualitative interviews with physicians, KOLs, payers, etc.:
- International Reference Pricing risk analysis
- Optimization of international launch sequence
Proposal of pricing and reimbursement scenarios
Setting up & conduct of qualitative interviews with physicians, KOLs, payers, etc.:
- Perception of disease
- Product profile test
- Evaluation of unmet needs
- "Floor prices” definition
- Price elasticity analysis ( Van Westendorp/ Gabor Granger)
- Tiers pricing analysis
Operational implementation of pricing strategy:
- Recommendation and optimization of tender strategy for public markets: tender shaping
- National price cascade optimization (distributors margins, discounts)
- Country level workshop for strategy implementation
